The Science of
Human Potential

Psychology · Awe · Wonder

Scott Barry Kaufman

Cognitive scientist & humanistic psychologist. Author. Podcaster. Coach. Celebrating all kinds of minds and exploring what it truly means to become fully human during this unprecedented technological era of human history. Passionate about the future of humanity, and a more human-centered approach to leadership and AI.

“That’s a course I’d like to take!”

— Oprah

Scott Barry Kaufman
"We are all capable of extraordinary performance; the key is finding the mode of expression that allows you to create your own unique symphony."
Ungifted (2013)

As seen on

Mapping the terrain of human potential

A cognitive scientist and humanistic psychologist, Scott's life work is showing that potential is not fixed—it is infinite, dynamic, and available to all kinds of minds.

  • Founder, Center for Human Potential
  • Among the top 1% most-cited scientists in the world (press release)
  • 80+ scientific publications on intelligence, intuition, and creativity (see publications)
  • Ph.D. in cognitive psychology, Yale · M.Phil., University of Cambridge (Gates Cambridge Scholar)
  • B.S. in human-computer interaction & psychology, Carnegie Mellon — Herbert A. Simon’s last research assistant and a student of Randy Pausch.
  • Professor of psychology at Columbia, where he created the popular course “The Science of Living Well”
  • Former professor at NYU & the University of Pennsylvania
  • Creator and host of The Psychology Podcast (2014–2025) — 30M+ downloads, among the world's top psychology shows
  • Author or editor of 12 books, including Transcend and Ungifted: Intelligence Redefined.
  • Co-taught a course with Oprah Winfrey on gratitude
  • Lifelong advocate for neurodiversity and the dignity of every kind of mind
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From the newsletter

Recent writing

This is the book we’ve all been waiting for — nothing less than a breathtaking new psychology of humanity.

Susan Cain, New York Times–Bestselling Author of Quiet

Books on human potential

12 books. One lifelong question:

How can we help all kinds of minds self-actualize and realize their full potential?

See all Books on Amazon ↗

Resources

Two decades of writing on human potential

A curated library of 74 essays and articles spanning Scott's work on well-being, intelligence, creativity, talent, education, business, introversion, and narcissism — originally published in Scientific American, The Atlantic, Harvard Business Review, Psychology Today, The Guardian, the BBC, and more. Together they form an accessible map of the science of what makes us fully human.

Scientific American The Atlantic Harvard Business Review Psychology Today The Guardian BBC NPR TEDx + more
Browse the Resources →

Scott’s a force of nature.

— Angela Duckworth, Author of Grit and Situated

The sailboat metaphor

Beyond the pyramid

In his best-selling book Transcend, Dr. Kaufman replaces Maslow's rigid pyramid— which Maslow never actually drew— with a sailboat. According to this reimagining of Maslow's hierarchy of needs, the hull represents our security needs and the sail represents our growth needs. A boat needs both to sail toward self-actualization and transcendence.

This elegant reframe transforms how we think about motivation, creativity, and what it means to live a fully human life.

Explore the Sailboat Metaphor →
The Sailboat of Human Potential TRANSCENDENCE PURPOSE LOVE EXPLORATION SELF-ESTEEM CONNECTION SAFETY GROWTH SECURITY
Coaching

Self-Actualization Coaching

Self-Actualization Coaching is a whole-person approach that helps you find your most alive and creative center of being, connect deeply with yourself, and become who you truly want to become. Grounded in humanistic psychology and contemporary research from positive psychology, neuroscience, and creativity science, it goes far beyond goal-setting — it's about becoming.

Principles of Self-Actualization Coaching

  • Principle 1Secure your foundational stability so growth has solid ground
  • Principle 2Accept the whole self — not just your strengths
  • Principle 3Identify and resolve internal conflicts holding you back
  • Principle 4Develop your highest, most authentic self
  • Principle 5Build trust in your own self-actualizing compass
  • Principle 6Cultivate deep savoring of lived experience
  • Principle 7Embrace the growth journey — not just the destination
Essay

Manifesto for a Human-Centered Education

First published as part of Louis Vuitton's 200 Trunks, 200 Visionaries Exhibition.

Children aren't machines to be manipulated, exploited, extracted.
Children are developing whole human beings with a multitude of needs, motivations, and future goals.

In some ways, each child is like every other child.

All children need food, water, and a stable environment free of crime, violence, harshness, and unpredictability. All children need social connections — a sense of belonging and relatedness. All children need opportunities for mastery, so that they can develop authentic pride in their learning and work.

In other ways, each child is profoundly unique. The self-actualization journey of each child is a very sacred one.

Each child needs to explore their unique potentialities and discover what they like and dislike, and to be able to learn the skills of expressing to others what they like and dislike in a mature, effective fashion.

Each child needs to explore learning and knowledge through direct experience and active project-based learning of the material. Passive learning offers little way for the child to get the knowledge deep into their bones. To link the material to their own lives, and to the future person they dream of becoming.

To be with the material, not just do the material.

Each child needs to learn how to be loving with others who seem very different from them. To learn how to disagree with others in a mature fashion, to present valid arguments rather than resort to name calling and bullying. To admire others not solely for their utility value, but for their human value.

To be love.

To be able to witness a person very different and show love and compassion is a higher form of love. It's easy to feel connection with those who share similar values and goals, but to show love for those who are very different is part of the process of becoming fully human.

Each child also needs to have a higher priority goal than merely doing well on standardized tests.

Each child needs a purpose, a north star goal, something larger that they are working toward that brings them a unique sense of satisfaction and energizes them as they move toward this broader goal. Ultimately, each child needs to be able to work toward a goal that goes beyond themselves, and can have a positive impact on the broader society.

So I make this call:

Do not rob children of the opportunity to create personal meaning. Do not rob children of the opportunity to explore and be curious about themselves, others, and the knowledge in which they are learning. To create. To move toward a desired future goal.

Yes we can temporarily get high performance out of children by treating them as machines, but we don't set up each child for a lifelong journey of becoming and unfolding who they are destined to become. This does the world no favors.

We need a human-centered education system, one that acknowledges the universal needs for safety, security, connection, and mastery, as well as nurtures the unique developmental trajectory of each child and the yearning for transcendence that exists deep within each child.

And we need it now.

One of the world’s leading experts on creativity and our modern-day Maslow — Scott Barry Kaufman is a force for transformation!

— Steven Kotler, Author of The Art of Impossible

The psychology podcast

Conversations that expand what's possible

The Psychology Podcast

2014 – 2025 · 478 Episodes

The Psychology Podcast

For over a decade, Scott Barry Kaufman hosted one of the world's most celebrated psychology podcasts — 478 episodes of deep, mind-expanding conversation with the world's leading scientists, artists, and thinkers. The podcast has now concluded, but the entire back catalog remains a vast archive of knowledge on creativity, intelligence, well-being, and what it means to be fully human.

30M+ Downloads · 478 Episodes · 11 Years · A Complete Archive
Explore the Podcast →

Where science meets wonder

What if a magic show could make you believe in yourself? That's exactly what Big Think explored when they sat down with Dr. Scott Barry Kaufman's alter ego The Amazing Dr. Scott. Scott uses mentalism as a vehicle for wonder and transformation. Drawing on decades of research in cognitive science and humanistic psychology, he designs each performance to shatter the limiting beliefs people hold about their own minds. When an audience member experiences something that feels impossible — a thought read, a prediction sealed in an envelope, an impossible choice that was known in advance — the moment opens into genuine awe: the felt sense that the mind is more powerful, more open, and more capable than we imagined. By fusing the precision of psychological research with the emotional impact of live performance, Scott creates moments that don't just entertain but genuinely expand what people believe is possible for themselves.

  • Thought reading

    Demonstrates how attention and cognitive patterns can reveal what the conscious mind conceals.

  • Prediction effects

    Shows how pattern recognition and probabilistic thinking appear supernatural — until the science is revealed.

  • Memory demonstrations

    Live illustrations of how memory is constructive, fallible, and astonishing — all at once.

Book The Amazing Dr. Scott for your event
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The Amazing Dr. Scott performing Scott Barry Kaufman Scott Barry Kaufman Scott Barry Kaufman

As seen & heard

Stages, Screens, & Schools

TEDx Talks ↗ Watch
Dr. Phil Show
World Gov't Summit
Oprah's Course
Google HQ
Deloitte
MTV
Columbia University
University of Pennsylvania
Under Armour

Speaking & events

Invite the science and the magic

Dr. Kaufman delivers keynotes that leave audiences not just informed, but transformed — combining rigorous psychology with theatrical wonder to make the science of human potential, neurodiversity, and the appreciation of all kinds of minds unforgettable and actionable.

Keynote Speaking

Science-backed talks for corporate events, conferences, schools, and universities.

Mentalism Performances

Mind-bending shows that combine psychology with theatrical wonder.

Workshops & Coaching

Interactive sessions on self-actualization, creativity, and human potential.

See Keynote Topics Inquire About Booking

“Scott Barry Kaufman’s talk for FAN was a sensitive, engaging mix of heart, intellect, and insight.”

— Family Action Network

“He blended research with humor in his delivery model. Several superintendents commented that it was just what they needed to hear!”

— Washington Association of School Administrators

“He was funny and interactive, even with a session of 1000 people. All-in-all, it was a success!”

— NW Association of Independent Schools

“Your remarks set just the right tone for our audience as well as were highly informative and engaging. Thank you again for your contribution in making this conference a great success!”

— American Association of Community Colleges

The Science of Living Well — 8-week live course with Dr. Scott Barry Kaufman

✦ Registration closed for this cohort

The Science of Living Well

An 8-week live course with Dr. Scott Barry Kaufman — the beloved Columbia course, now open to everyone. Subscribe to the newsletter to be notified when the next cohort opens.